MAKAYLA  LACY

Makayla  Lacy

Brand Marketing

Aspiring World Builder

Partially open translucent envelope containing a card with a photo of a woman under blue sky and the word 'TONAL'.
Two smiling women sitting on black couches in a modern room, one holding pink flowers and a planner, the other holding pink balloons.
Young woman with long brown hair smiling and tilting her head in a dimly lit room with people in the background.
White envelope sealed with an orange wax stamp containing a photo card of a person holding a yellow bottle labeled TONAA.
Display of Tonal Cosmetics foundation tubes with a bouquet of flowers and a Glow Getter event flyer on a black and white speckled counter.
Young woman with long brown hair holding a black Samson microphone near her mouth indoors by a window with blinds.
Beige canvas tote bag with TONAL embossed on it, filled with yellow TONAL cosmetics packaging and a round yellow bottle.
Smiling woman in beige jacket holding two cans of Moment sparkling cherry seltzer near a display of colorful canned drinks.
Three young women smiling and holding champagne flutes inside a stylish boutique with handbags displayed in the background.
Close-up of an off-white canvas tote bag with wide straps and the text 'TONAI' embroidered on it, containing a yellow item inside.
Woman in black dress holding a white handbag and a shopping bag in a luxury boutique, raising a glass with an orange drink.
Two smiling women sitting on black couches in a modern room, one holding pink flowers and a planner, the other holding pink balloons.
Young woman with long brown hair smiling and tilting her head in a dimly lit room with people in the background.
Display of small bottles labeled 'Immune Boost' and 'Instant Chill' tonic shots on wooden tiered stands at an indoor event.
Hand holding a translucent envelope sealed with a yellow wax stamp over a toner booklet, with more envelopes, yellow wax seals, and TONAL Sunveil product boxes on a light fuzzy surface.

(About Makayla)

I help brands tell stories that stick—through strategic creative direction and content that turns audiences into communities, fueled by an intense drive to create.

EDUCATION

University of Texas at Dallas, Bachelor of Science - Marketing (May 2026)
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Certifications

Management of Fashion & Luxury Companies
‍University of Bocconi
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Google Ads Search
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Inside LVMH
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Career Ready, Forté
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Download Resume

Experience

Brand Marketing Intern
Influencer + PR Marketing Intern
‍TONAL Cosmetics
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Host + Creator
‍Making Makayla Podcast
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Skills

Adobe Creative Suite, AI Proficient, Canva, CapCut, Instagram, TikTok

PODCAST

Built and produced Making Makayla to a top 3% global podcast

Brand development
Creative direction
Community building

EVENTS

Curated events ranging from a 2M+ impression influencer experience to a 15x ROI Tory Burch activation

Community engagement        
Brand alignment
Partnership negotiation
Smiling woman in beige jacket holding two cans of Moment sparkling cherry seltzer near a display of colorful canned drinks.
Two smiling women sitting on black couches in a modern room, one holding pink flowers and a planner, the other holding pink balloons.
Marble-patterned counter with a vase of pink and white flowers, tubes of cosmetics, and a sign that reads 'glow getter by TONAL' with event details.
Woven gift baskets with wrapped handles containing skincare products, towels, and handwritten notes.
Woman in black dress holding a white handbag and a shopping bag in a luxury boutique, raising a glass with an orange drink.

SOCIAL CONTENT

Directed and produced 200+ visually driven Reels and TikToks to earn 6M+ impressions

Visual storytelling
Platform optimization
Trend analysis

CAMPAIGN

Concepted and executed 2 brand campaigns to launch a new SKU

Market Research
Brand consistency
Mood boarding 
White envelope sealed with an orange wax stamp containing a photo card of a person holding a yellow bottle labeled TONAA.
Partially open translucent envelope containing a card with a photo of a woman under blue sky and the word 'TONAL'.
Beige canvas tote bag with TONAL embossed on it, filled with yellow TONAL cosmetics packaging and a round yellow bottle.
Close-up of an off-white canvas tote bag with wide straps and the text 'TONAI' embroidered on it, containing a yellow item inside.
Diagram of a tote bag with dimensions: 10.5 inches wide, 7.5 inches yellow semi-circle design 4 inches tall, 4 inch wide handles spaced 1 inch apart, Pantone 142 C color.
Young woman with long brown hair holding a black Samson microphone near her mouth indoors by a window with blinds.Pink wax seal with an embossed bow design in the center.
Contact
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